Being very present at the European level, specifically in innovative projects, we think that having a logo fresh, rejuvenated and that it is at the vanguard of Europe It's very important. With which, we present to you the new name and image of the European and International Projects Office of the FUE-UJI: “EuroFUE-UJI”. Designed by Anna Tolosa.
Justification:
- Typology: If we focus on the letters, they are all capital letters with straight endings (Sans-serif), since this way the name inspires a more strong, safe and powerful. The fact that “EURO” is smaller means that it is an office that is part of a larger organization: the FUE-UJI and therefore of the UJI. Hence “FUE-UJI” is the largest and most visual part of the image. It should be noted that when you have to write the name of the office, the first letter will be in capital letters to give it ownership and independence to the name as well as to facilitate reading: EuroFUE-UJI. Otherwise it gives the impression that the name is the continuity of a cut phrase and therefore that it is incomplete.
- Slogan: We believe it is convenient to add our slogan as a hint and a wink to the reader. In this way we give very information clear and direct of what we do, which goes directly to understanding. It is still a sans-serif font but this time lowercase, since it is secondary to the name. Hence the visual or reading path is natural from left to right and again from left to right: EuroFUE-UJI Approaching Europe. We have considered it appropriate that the slogan be in English since a large part of our activities are at the European level. It also conveys that we are an organization with many capabilities and that we are fully integrated into the European and international ecosystem.
- Colors: Continuing with the colors of the current logo, we keep the blue but turn it up to a darker blue (the same one that Europe uses), which inspires professionalism and seriousness. We also add a little light and dynamism with the color yellow. Both colors are the corporate colors of Europe and facilitate the mental relationship with it.
- Shapes and symbols: If we look at the name, it is perfectly fitted into an invisible rectangle where no letter stands out, this gives balance, stability and visual tranquility. Everything is complemented by the yellow semicircle on the left that directs the visual path and inspires kindness and trust since it embraces the name. As for the yellow stars inside the letter “o”, they symbolize the flag of Europe and thus quickly help to identify and relate the EuroFUE-UJI with Europe.
